The next-gen advertising AI tool
Our mission is to change the way digital media buying is done, making it faster, more precise and less technical.
Discover
The Programmatic Platform
A complete suite of features to centralize and automate digital media campaigns management.
How it works ?
Regain full control of your digital budgets thanks to a more efficient organization and tools that simplify management and performance optimization.
01
Create (easily)
Create your multi-platform campaign in just a few minutes, based on recommendations generated by artificial intelligence.
02
Activate (faster)
Launch your campaign in record time, thanks to our automatic push tool, which takes care of setting up the Ad platforms for you.
03
Optimize (efficiently)
Manage your ROAS (Return On Ad Spend) or any other indicator of your choice from a single interface based on real-time aggregated data.
All-in-one analytics & Optimization tools
More precise campaign management thanks to an investment tracking dashboard coupled with a Kpis optimization interface.
Investment monitoring
A real-time dashboard for tracking investments and performance, so you never miss a media opportunity.
Investment tracking dashboard
Guaranteed compliance with advertising targets, with close monitoring of each ad spend using real-time data.
Automated eporting
Take your analysis a step further with more detailed performance data for different targeting and media placements, and easily identify areas for optimization.
Algorithms
Ensure performance in line with your objectives, with budget arbitration guided by Machine Learning.
Cross-platform
Manage your different Ad platforms and their performance from a single interface, adjusting budgets according to your objectives.
Performance optimization
Intervene on elements to be optimized by stopping budgets or transferring them from one tactic or platform to another.
Multi channel activation
For high-performance campaigns on Search, Social and Display channels.
Designed for all key stages of a campaign.
Planning team
Closing support for planning teams with tools that enable them to project ahead of the campaign.
Predictive media plan
Ad Operations team
A technology able to reduce the time spent on time-consuming, low-value-added tasks by 90%.
Automated activation
Marketing team
Allows marketing teams to focus on optimizing the device and detecting insights.
Automated reporting
Change the way you operate with artificial intelligence.
Whether for design or management, our tools enable you to make the best decisions to meet your objectives, thanks in particular to recommendations generated by artificial intelligenc
What our customers says
"More effective use of budgets"
Recommended by several leaders in the entertainment sector, The Programmatic Platform has enabled us to build and manage complex campaigns, allowing us to better exploit our various digital budgets and achieve our objectives. The Programmatic Platform has quickly become an essential tool for Epic games to execute our programmatic campaigns worldwide.
Margaux C
Marketing manager EMEA
"Performance and transparency"
We selected The Programmatic Platform as part of our hybrid insourcing project, to surround ourselves with partners capable of leveraging technology to improve our media performance, while at the same time enhancing the skills of our teams and providing greater transparency for the advertiser. A winning bet!
Kim T
Director, Media, CRM & Data Marketing
"A growth-generating tool"
We were fortunate to be one of the first media agencies to benefit from The Programmatic Company's technology for the creation and management of our campaigns. As a small structure, we were able to manage a large volume of distribution, which would not have been possible with standard management. This has not only enabled us to double our customer portfolio, but also to increase our sales fivefold.
Pierre C
Fondateur et CEO
"The technology we've been missing"
The Programmatic Company enabled us not only to benefit from the best media recommendations according to our objectives, but also to offer our advertisers the most efficient media mix, not to mention the drastically reduced associated activation time. The real-time reporting interface was particularly easy to make available to our advertisers, enabling them to track performance over the course of the broadcast. It's the technology we've been missing!
Nicolas S
Co-fondateur NYAC
