THE PROGRAMMATIC COMPANY

WE EMPOWER BRANDS IN OPERATING DIGITAL PAID MEDIA STRATEGIES

WE SUPPORT

Access to our platform allows simplified implementation of the most complex operations and possible reconciliation of purchases on all media environments and all audiences available on the market.

OPTIMISE

Whatever your objectives are, our in-house algorithms constantly adjust the budget breackdown between the platforms and the joint media to maximize media ROI to ensure the most suitable media buying.

AND REPORT

We provide you a tool to visualize media costs and performances on all campaigns dimensions: Channels, targetings type, creative formats, thanks to consolidated and harmonized view in real time.

Our vision

Our goal is to standardize worldwide access to audiences and placements to make them accessible at the best price and deliver outstanding performances versus standard media buying approaches. Our clients leverage an environment entirely dedicated to the management, reporting and optimization of digital campaigns.​

The Programmatic Platform

We have developed a platform to manage, optimize and report on programmatic media campaigns.
Boost your media ROI by getting direct access to all audience and inventories available on the market at best rates.

Direct connections to adplatforms

Acces to all audiences and inventories at the best rates directly plug to bying platforms.​

Campaign auto set up

Automatic push of combinations created to adplatforms thanks to API connections​.

Multi targeting builder algorithm

Assisted creation of tagetings regarding to your marketing goals, budget constraints, countries or ad formats.​

Media ROI optimization

Budgets reallocation and targetings price adjustment on the fly thanks to in house optimization models.

Media ROI prediction

Forecasts of buying costs and returns on specific kpis based on historical data.​

Real time media dashboarding

Real-time dashboard of your media plan with consolidated performances on every environment allowing analysis on all adplatforms dimensions.​

Multi dimensions media plan

Media plans visualization integrating all audiences and inventories on all platforms selected on a particular operation.​

Billing module

Automated and monthly billing module directly generated from adplatforms datas and external costs entered in the platform, at different levels.

Platform integrations

Activation

We created a one stop-shop solution to spare advertisers from the strain of building a creative and media team in-house : campaign strategy creative production, media execution and optimisation.

Our team of international experts support advertisers in achieving their marketing goals through a unique combination of high-level strategic consultancy and outstanding execution.

We deliver against the highest standard of services with an unparalleled level of commitment : our proactivity is recognised and our team can work around the clock, seven days a week, on any given project.

Method

OUR CLIENTS

We work across all industries and services in more than thirty countries.

Team

Média & case study

Find all the news of Th Programmatic Company
webinars in replay but also case studies.

Editorial

Consult our editorial " house and gardens, in the programmatic's land ", By Bruno Vannod,The Programmatic company CEO.

Lire

Article

Discover how we managed to improve performance for our clients by 25% using Bidder-as-a-ServiceTM from Beeswax.

Lire

Case study

Focus on how we use beeswax technologies to boost campaign performance (Open APIS, log level date, Bid modifiers).

Lire

Webinar du 01/07/2020

The Future of Media Trading" at the Villa Beeswax with The Programmatic Company, MiQ, Jellyfish, and Xaxis.

Visionner

Webinar du 02/09/2020

Discover how we reduce costs thanks to the Beeswax business model charging for QPS and key features such as bid modifiers.

Visionner

Seen on TV!

Watch again Bruno Vannod's intervention during our visit to the show SMART TECH sur B SMART.

Visionner

Podcast

Our appearance on the web show "Company & innovation" broadcast on LeFigaro.fr

Visionner

Podcast

Our appearance on the web show "businessman morning" broadcast on LaTribune.fr

Visionner

Partnership

Special Case study : Start up your brand

On the occasion of our participation in the "Start-up your brand" program organized by "L'Union des Marques",
find out in practice the support we offered to one of our clients: Embryolisse Laboratories.

Discover

Fun facts

1302 Clients
33 Coutries
89 Media tactics
8 Lines of codes

CONTACT US

Get in touch to discuss how we can help.

Contact Info

  • 62 Boulevard Pereire
    Paris 75017
  • 09 72 28 25 74
  • contact@theprogrammaticcompany.com

Informations

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